The complete social media community manager's guide : essential tools and tactics for business success /

Detalles Bibliográficos
Autor principal: Weintraub, Marty, 1959-
Otros Autores: Litwinka, Lauren
Formato: Libro
Lenguaje:Inglés
Publicado: Indianapolis, Indiana : John Wiley & Sons, c2013.
Materias:
Online social networks > Management.
Redes sociales en línea > Administración.
Aporte de:Registro referencial: Solicitar el recurso aquí
Biblioteca Max von Buch (UdeSA) de Universidad de San Andrés
Tabla de Contenidos:
  • Introduction
  • The Social Media Community Manager's Role
  • Timeless Tenets of Non-Gratuitous Social Behavior
  • Hit the Ground Running!
  • Content, Reputation, and Hardcore Listening Hacks
  • Finding Themed Conversations : the Superior CM's Edge
  • Dominate with Paid Organic Amplification
  • Community Crisis Management
  • Measuring Success! State-of-the-Art Social Metrics
  • Appendix A: Social Media Community Manager Job Description
  • Appendix B: The Big List of Community Management Tools and Analytics
  • Appendix C: 72 Must-Follow Online Marketing Geniuses.

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