Cita APA (7a ed.)

Lamb, C. W., Hair, J. F., Jr., & McDaniel, C., Jr. (2006). Marketing (8. ed.). Thomson.

Cita Chicago Style (17a ed.)

Lamb, Charles W., Joseph F. Hair, Jr, y Carl McDaniel, Jr. Marketing. 8. ed. México: Thomson, 2006.

Cita MLA (8a ed.)

Lamb, Charles W., et al. Marketing. 8. ed. Thomson, 2006.