Roça como marca registrada no Brasil : novos significados do rural brasileiro

This article searched to identify changes in the meanings of the term roça in Brazil by analyzing 325 brands between 1965 and 2014, using frequency, lexical-syntactic and categorical content analysis (Bardin, 1977). It was observed the extension of meanings, initially of agricultural production and...

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Autor principal: Silveira, Lidiane Nunes da
Otros Autores: Fiúza, Ana Louise Carvalho
Formato: Artículo
Lenguaje:Portugués
Materias:
Acceso en línea:https://www.memoria.fahce.unlp.edu.ar/art_revistas/pr.11563/pr.11563.pdf
https://www.mundoagrario.unlp.edu.ar/article/view/7538
10.24215/15155994e125
Aporte de:Registro referencial: Solicitar el recurso aquí