Roça como marca registrada no Brasil : novos significados do rural brasileiro
This article searched to identify changes in the meanings of the term roça in Brazil by analyzing 325 brands between 1965 and 2014, using frequency, lexical-syntactic and categorical content analysis (Bardin, 1977). It was observed the extension of meanings, initially of agricultural production and...
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| Formato: | Artículo |
| Lenguaje: | Portugués |
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| Acceso en línea: | https://www.memoria.fahce.unlp.edu.ar/art_revistas/pr.11563/pr.11563.pdf https://www.mundoagrario.unlp.edu.ar/article/view/7538 10.24215/15155994e125 |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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