Cita APA (7a ed.)

Kotler, N. G., & Kotler, P. (1998). Museum strategy and marketing: Designing missions, building audiences, generating revenue and resources. Jossey-Bass.

Cita Chicago Style (17a ed.)

Kotler, Neil G., y Philip Kotler. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources. San Francisco: Jossey-Bass, 1998.

Cita MLA (8a ed.)

Kotler, Neil G., y Philip Kotler. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources. Jossey-Bass, 1998.