Cita APA (7a ed.)

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing (9a.ed.). McGraw-Hill Interamericana.

Cita Chicago Style (17a ed.)

Kerin, Roger A., Steven W. Hartley, y William Rudelius. Marketing. 9a.ed. México: McGraw-Hill Interamericana, 2009.

Cita MLA (8a ed.)

Kerin, Roger A., et al. Marketing. 9a.ed. McGraw-Hill Interamericana, 2009.