Cita APA (7a ed.)

McDougall, G. H. G., & Weinberg, C. B. (1992). Basic Canadian marketing cases. McGraw-Hill.

Cita Chicago Style (17a ed.)

McDougall, Gordon H. G., y Charles B. Weinberg. Basic Canadian Marketing Cases. [Toronto]: McGraw-Hill, 1992.

Cita MLA (8a ed.)

McDougall, Gordon H. G., y Charles B. Weinberg. Basic Canadian Marketing Cases. McGraw-Hill, 1992.