Aaker, D. A. (1992). Strategic market management (3rd ed.). J. Wiley & Sons.
Cita Chicago Style (17a ed.)Aaker, David A. Strategic Market Management. 3rd ed. New York: J. Wiley & Sons, 1992.
Cita MLA (8a ed.)Aaker, David A. Strategic Market Management. 3rd ed. J. Wiley & Sons, 1992.
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