Direct selling channells /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Español |
| Publicado: |
New York :
Haworth Press,
1992.
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| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Direct selling channels: an appraisal of key strategic issues
- Consumer responses to direct selling: love, hate... buy?
- Motivation to become a direct salesperson and its relatioship with work outcomes
- The role of personal selling in direct sales organizations
- Sexrole self concept and direct sales success in minority saleswomen
- Direct selling: a miltinational strategy
- Current status and future directions for research on direct sellling channnels
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