Treacy, M., & Wiersema, F. (1995). The discipline of market leaders: Choose your customers, narrow your focus, dominate your market. Basic Books.
Cita Chicago Style (17a ed.)Treacy, Michael, y Fred Wiersema. The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. New York: Basic Books, 1995.
Cita MLA (8a ed.)Treacy, Michael, y Fred Wiersema. The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Basic Books, 1995.
Precaución: Estas citas no son 100% exactas.