Cita APA (7a ed.)

McCarthy, E. J. (1968). Basic Marketing: A managerial approach (3a ed.). Irwing.

Cita Chicago Style (17a ed.)

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 3a ed. Illinois: Irwing, 1968.

Cita MLA (8a ed.)

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 3a ed. Irwing, 1968.