Cita APA (7a ed.)

Kotabe, M., & Helsen, K. (1998). Global marketing management. Wiley & Sons.

Cita Chicago Style (17a ed.)

Kotabe, Masaaki, y Kristiaan Helsen. Global Marketing Management. New York: Wiley & Sons, 1998.

Cita MLA (8a ed.)

Kotabe, Masaaki, y Kristiaan Helsen. Global Marketing Management. Wiley & Sons, 1998.