Cita APA (7a ed.)

Robinette, S., Brand, C., & Lenz, V. (2001). Emotion marketing: The hallmark way of winning customers for life. McGraw-Hill.

Cita Chicago Style (17a ed.)

Robinette, Scott, Claire Brand, y Vicki Lenz. Emotion Marketing: The Hallmark Way of Winning Customers for Life. Madrid: McGraw-Hill, 2001.

Cita MLA (8a ed.)

Robinette, Scott, et al. Emotion Marketing: The Hallmark Way of Winning Customers for Life. McGraw-Hill, 2001.