Cita APA (7a ed.)

Cespedes, F. V. (1995). Concurrent marketing: Integrating product, sales and service. Harvard Business School.

Cita Chicago Style (17a ed.)

Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Service. Boston: Harvard Business School, 1995.

Cita MLA (8a ed.)

Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales and Service. Harvard Business School, 1995.