Cita APA (7a ed.)

Lamb, C. W., Han, J. F., & McDaniel, C. (1998). Marketing (4a ed.). Thomson.

Cita Chicago Style (17a ed.)

Lamb, Charles W., Joseph F. Han, y Carl McDaniel. Marketing. 4a ed. México, D. F.: Thomson, 1998.

Cita MLA (8a ed.)

Lamb, Charles W., et al. Marketing. 4a ed. Thomson, 1998.