Tedlow, R. S. (1996). New and improved: The story of mass marketing in América. Harvard Business School.
Cita Chicago Style (17a ed.)Tedlow, Richard S. New and Improved: The Story of Mass Marketing in América. Boston: Harvard Business School, 1996.
Cita MLA (8a ed.)Tedlow, Richard S. New and Improved: The Story of Mass Marketing in América. Harvard Business School, 1996.
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