Cita APA (7a ed.)

Gale, B. T., & Chapman Wood, R. (1994). Managing customer value: Creating quality and service that customers can see. Free Press.

Cita Chicago Style (17a ed.)

Gale, Bradley T., y Robert Chapman Wood. Managing Customer Value: Creating Quality and Service That Customers Can See. New York: Free Press, 1994.

Cita MLA (8a ed.)

Gale, Bradley T., y Robert Chapman Wood. Managing Customer Value: Creating Quality and Service That Customers Can See. Free Press, 1994.