Cita APA (7a ed.)

Sheth, J., Gardner, D. M., & Garret, D. E. (1998). Marketing theory: Evolution and evaluation. Wiley & Sons.

Cita Chicago Style (17a ed.)

Sheth, Jagdish, David M. Gardner, y Denis E. Garret. Marketing Theory: Evolution and Evaluation. New York: Wiley & Sons, 1998.

Cita MLA (8a ed.)

Sheth, Jagdish, et al. Marketing Theory: Evolution and Evaluation. Wiley & Sons, 1998.