Global communication : theories, stakeholders, and trends /
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Español |
| Publicado: |
Malden :
Blackwell,
2006
|
| Edición: | 2nd. ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- 1. Global communication
- 2. Development research traditions and global communication
- 3. American multimedia giants
- 4. Non-US stakeholders of global communications systems
- 5. Global issues, music, and MTV
- 6. CNN international: role, impact, and global competitors
- 7. The roles of global news agencies
- 8. Media in the middle east and North Africa, by Ralph Berenger
- 9. The role of global advertising
- 10. The message: the role of international organizations
- 11. The medium: global technologies and organizations
- 12. The internet: the new frontier
- 13. Summary and conclusions.