Cita APA (7a ed.)

Lamb, C. W., Hair, J. F., & McDaniel, C. (1998). Marketing (4a. ed.). International Thomson.

Cita Chicago Style (17a ed.)

Lamb, Charles W., Joseph F. Hair, y Carl McDaniel. Marketing. 4a. ed. México: International Thomson, 1998.

Cita MLA (8a ed.)

Lamb, Charles W., et al. Marketing. 4a. ed. International Thomson, 1998.