Managing innovation : integrating technological, market and organizational change /
Guardado en:
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
[Estados Unidos] :
Wiley,
2017.
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| Edición: | 5a ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Managing innovation
- Innovation-wat it is and why it matters
- Innovation as a core business process
- Context
- Building the innovation organization
- Developing an innovation strategy
- Part III. Search
- Sources of innovation
- Innovation networks
- Part IV. Select
- Decision making under uncertainty
- Implement
- Creating new products and services
- Exploiting open innovation and collaboration
- Capture
- Exploiting entrepreneurship and new ventures
- Capturing the benefits of innovation
- Capturing learning from innovation.