Cita APA (7a ed.)

Stanton, W. J., Lopez Barrial, A., & Reig Garcia, V. (1970). Fundamentos de marketing. McGraw-Hill.

Cita Chicago Style (17a ed.)

Stanton, William J., Alberto Lopez Barrial, y Victor Reig Garcia. Fundamentos De Marketing. Madrid: McGraw-Hill, 1970.

Cita MLA (8a ed.)

Stanton, William J., et al. Fundamentos De Marketing. McGraw-Hill, 1970.