Cita APA (7a ed.)

Kotler,Philip, & Armstrong,Gary. (1996). Mercadotecnia. Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler,Philip, y Armstrong,Gary. Mercadotecnia. Prentice Hall, 1996.

Cita MLA (8a ed.)

Kotler,Philip, y Armstrong,Gary. Mercadotecnia. Prentice Hall, 1996.