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Titulos:
The digital transformation playbook : rethink your business for the digital age / David L. Rogers.
ISBN:
9780231175449; 0231175442; 9780231541657
Lugar de Edición:
New York :
Editor:
Columbia Business School,
Fecha de Edición:
c2016.
Notas Formateada:
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
Nota de contenido:
"Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth."--Descripción del editor.
Palabras clave:
Technological innovations; Information technology; New products.; Strategic planning.; Innovaciones tecnológicas; Tecnología de la información; Productos nuevos.; Planificación estratégica.

Leader:
cam
Campo 008:
151009s2016 nyu b 001 0 eng
Campo 020:
^a9780231175449^q(cloth ;^qalk. paper)
Campo 020:
^a0231175442^q(cloth ;^qalk. paper)
Campo 020:
^a9780231541657^q(e-book)
Campo 035:
^a(OCoLC)924683201^z(OCoLC)958095750
Campo 035:
^a(OCoLC)ocn924683201
Campo 040:
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Campo 100:
1 ^aRogers, David L.,^d1970-
Campo 245:
14^aThe digital transformation playbook :^brethink your business for the digital age /^cDavid L. Rogers.
Campo 246:
Campo 260:
^aNew York :^bColumbia Business School,^cc2016.
Campo 300:
^axi, 278 p. ;^c24 cm.
Campo 505:
0 ^aThe five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
Campo 520:
^a"Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth."--Descripción del editor.
Campo 650:
0^aTechnological innovations^xManagement.
Campo 650:
0^aInformation technology^xManagement.
Campo 650:
0^aNew products.
Campo 650:
0^aStrategic planning.
Campo 650:
7^aInnovaciones tecnológicas^xAdministración.^2UDESA
Campo 650:
7^aTecnología de la información^xAdministración.^2UDESA
Campo 650:
7^aProductos nuevos.^2UDESA
Campo 650:
7^aPlanificación estratégica.^2UDESA
Proveniencia:
^aUniversidad de San Andrés - Biblioteca Max Von Buch
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Institucion:
Universidad de San Andrés
Dependencia:
Biblioteca Max Von Buch

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