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Titulos:
Audience marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs.
ISBN:
9781118825570 (ebk); 1118825578 (ebk); 9781118825563 (ebk); 111882556X (ebk); 9781118732731 (cloth); 1118732731 (cloth)
Lugar de Edición:
Hoboken, New Jersey :
Editor:
John Wiley & Sons,
Fecha de Edición:
c2014.
Notas #:
Título tomado de la pantalla de presentación (visto 25 de abril de 2016)
Notas Formateada:
Audiences as assets: think like the boss -- The audience imperative: our hybrid source of business energy -- Your proprietary audiences: seekers, amplifiers & joiners -- The VIP joiners: subscribers, fans & followers -- Beyond Don Draper: pain, owned & earned media -- Increase what matters: size, engagement & value -- A larger font: our long-term responsibilities -- Website: marketing's magnetic center -- Email: the bedrock audience -- Facebook: making it personal -- Twitter: real-time characters -- Blogs: a website by another name -- Mobile apps: audiences on the go -- LinkedIn: the professional audience -- YouTube: internet built the video star -- Google+: the great unknown -- Pinterest: a collection of beautiful followers -- SMS: cutting through the cutter -- Instagram: moving pictures -- Podcasts: listen carefully -- Other audience channels: more? You want more?!? -- Map & align: strategy and team -- Built & engage: audiences on demand -- Serve, honor, deliver, surprise & delight: the red velvet touch -- Test & evolve: what marketers can learn from 5,000 years of football.
Nota de contenido:
Explains how marketers can build and keep an online audience through the use of hybrid marketing strategies that rely on combinations of old-fashioned mass media with newer email, mobile, and social media platforms.
Palabras clave:
Internet marketing.; Social media.; Mercadeo por Internet.; Medios sociales.
Link:
El registro bibliográfico incluye un link a una web externa el cual puede apuntar al índice de la publicación o en caso de estar en acceso abierto, al texto completo del material

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Proveniencia:
^aUniversidad de San Andrés - Biblioteca Max Von Buch
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Institucion:
Universidad de San Andrés
Dependencia:
Biblioteca Max Von Buch

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