Usted se encuentra revisando un registro bibliográfico de la BDU Para conocer mas sobre la Base de Datos Unificada haga click en el ícono del home

Titulos:
This is service design thinking basics, tools, cases / [concept and editing, Marc Stickdorn, Jakob Schneider ; authors, Kate Andrews ... et al. ; contributors, Adam Lawrence ... et al.].
ISBN:
9789063693169 (eISBN); 9063693168 (eISBN); 9789063692797 (print ISBN); 906369279X (print ISBN)
Lugar de Edición:
Amsterdam, The Netherlands :
Editor:
BIS,
Fecha de Edición:
2011.
Notas #:
Título tomado de la pantalla de presentación (visto 26 de abril de 2016)
Notas Formateada:
What is Service Design? -- Definitions: Service Design as an interdisciplinary approach -- 5 principles of service design thinking -- 1 It is user-centred ; 2 It is co-creative ; 3 It is sequencing ; 4 It is evidencing ; 5 It is holistic; --Marketing: connecting with people, creating value -- Who are these Service Designers? -- Fields of service design -- Product Design: developing products with service applications -- Graphic Design: providing visual explanation -- Interaction Design: services as a series of interactions -- Social design: delivering positive social impact -- Strategic management: why corporations do what they do -- Operations management: the relentless quest for efficiency -- Design ethnography: taking inspiration from everyday life; How does service design work? -- Tools of service design thinking -- It is an iterative process -- Stage 1 Exploration ; Stage 2 Creation ; Stage 3 Reflection ; Stage 4 Implementation -- AT-ONE: Becoming AT-ONE with your customers -- What are the tools of Service Design? -- This is a toolbox, not a manual -- Applied Service Design -- Service design thinking in practice -- Deep Service DesignThinking -- Deep service design thinking -- Integrating service design thinking and motivational psychology -- Service design research: Yesterday, today and tomorrow -- Service design and biophilia -- Appendix.
Nota de contenido:
Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles; Tools: describing a variety of tools and methods used in Service Design Thinking; Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design. At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper capturing different stakeholder concerns: e.g. customers, front-line staff and management.
Palabras clave:
Customer services.; Creative ability in business.; Lateral thinking.; Creative thinking.; Servicios al cliente.; Aptitudes creativas en los negocios.; Pensamiento lateral.; Pensamiento creativo.
Link:
El registro bibliográfico incluye un link a una web externa el cual puede apuntar al índice de la publicación o en caso de estar en acceso abierto, al texto completo del material

Leader:
nam
Campo 008:
160426s2011 ne a ob 000 0 eng d
Campo 020:
^a9789063693169 (eISBN)
Campo 020:
^a9063693168 (eISBN)
Campo 020:
^a9789063692797 (print ISBN)
Campo 020:
^a906369279X (print ISBN)
Campo 035:
^a(OCoLC)000065605
Campo 035:
^a(udesa)000065605USA01
Campo 035:
^a(OCoLC)947838908
Campo 035:
^a(OCoLC)990000656050204151
Campo 040:
^aU@S^bspa^cU@S
Campo 245:
00^aThis is service design thinking^h[recurso electrónico] :^bbasics, tools, cases /^c[concept and editing, Marc Stickdorn, Jakob Schneider ; authors, Kate Andrews ... et al. ; contributors, Adam Lawrence ... et al.].
Campo 246:
Campo 260:
^aAmsterdam, The Netherlands :^bBIS,^c2011.
Campo 300:
^a1 recurso en línea (367 p.) :^bil.
Campo 500:
^aTítulo tomado de la pantalla de presentación (visto 26 de abril de 2016)
Campo 505:
0 ^aWhat is Service Design? -- Definitions: Service Design as an interdisciplinary approach -- 5 principles of service design thinking -- 1 It is user-centred ; 2 It is co-creative ; 3 It is sequencing ; 4 It is evidencing ; 5 It is holistic; --Marketing: connecting with people, creating value -- Who are these Service Designers? -- Fields of service design -- Product Design: developing products with service applications -- Graphic Design: providing visual explanation -- Interaction Design: services as a series of interactions -- Social design: delivering positive social impact -- Strategic management: why corporations do what they do -- Operations management: the relentless quest for efficiency -- Design ethnography: taking inspiration from everyday life; How does service design work? -- Tools of service design thinking -- It is an iterative process -- Stage 1 Exploration ; Stage 2 Creation ; Stage 3 Reflection ; Stage 4 Implementation -- AT-ONE: Becoming AT-ONE with your customers -- What are the tools of Service Design? -- This is a toolbox, not a manual -- Applied Service Design -- Service design thinking in practice -- Deep Service DesignThinking -- Deep service design thinking -- Integrating service design thinking and motivational psychology -- Service design research: Yesterday, today and tomorrow -- Service design and biophilia -- Appendix.
Campo 520:
^aService design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles; Tools: describing a variety of tools and methods used in Service Design Thinking; Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design. At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper capturing different stakeholder concerns: e.g. customers, front-line staff and management.
Campo 650:
0^aCustomer services.
Campo 650:
0^aCreative ability in business.
Campo 650:
0^aLateral thinking.
Campo 650:
0^aCreative thinking.
Campo 650:
7^aServicios al cliente.^2UDESA
Campo 650:
7^aAptitudes creativas en los negocios.^2UDESA
Campo 650:
7^aPensamiento lateral.^2UDESA
Campo 650:
7^aPensamiento creativo.^2UDESA
Campo 700:
1 ^aStickdorn, Marc.
Campo 700:
1 ^aSchneider, Jakob.
Campo 856:
40^zSolo para usuarios autorizados^uhttps://ebookcentral.proquest.com/lib/sanandres/detail.action?docID=2095550
Proveniencia:
^aUniversidad de San Andrés - Biblioteca Max Von Buch
Seleccionar y guardar el registro Haga click en el botón del carrito
Institucion:
Universidad de San Andrés
Dependencia:
Biblioteca Max Von Buch

Compartir este registro en Redes Sociales

Seleccionar y guardar el registro Haga click en el botón del carrito