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Titulos:
The channel advantage: going to market with multiple sales channels to reach more customers, sell more products, make more profit / Lawrence G. Friedman, Timothy R. Furey
Idiomas:
eng
ISBN:
0750640987
Lugar de Edición:
Amsterdam:
Editor:
Butterworth-Heinemann,
Fecha de Edición:
c1999
Notas Formateada:
1.Introduction: the competitive advantage of sales channels - Part one:choosing the right sales chanels... - 2: The strating point:product-market focus - 3: Aligning channels with hwo customers buy - 4: The impact of products on channel selection - 5: The bottom line:the economics of channel selection -- Part two: ...And building them - 6: The 'leveraged' sales force - 7: Business partner (indirect) channels - 8: Telechannels - 9: The internet -- Part three: Managing channels for high performance - 10: The art of channel mix and integration - 11: Investing in (and across) a portfolio of channels - 12: Measuring and managing channel performance
Palabras clave:
VENTAS; CANALES DE COMERCIALIZACION

Leader:
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Campo 003:
AR-BaIT
Campo 008:
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Campo 020:
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Campo 040:
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Campo 041:
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Campo 100:
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Campo 245:
14^aThe channel advantage:^bgoing to market with multiple sales channels to reach more customers, sell more products, make more profit /^cLawrence G. Friedman, Timothy R. Furey
Campo 246:
Campo 260:
^aAmsterdam:^bButterworth-Heinemann,^cc1999
Campo 300:
^ax, 228 p.
Campo 505:
0 ^a1.Introduction: the competitive advantage of sales channels - Part one:choosing the right sales chanels... - 2: The strating point:product-market focus - 3: Aligning channels with hwo customers buy - 4: The impact of products on channel selection - 5: The bottom line:the economics of channel selection -- Part two: ...And building them - 6: The 'leveraged' sales force - 7: Business partner (indirect) channels - 8: Telechannels - 9: The internet -- Part three: Managing channels for high performance - 10: The art of channel mix and integration - 11: Investing in (and across) a portfolio of channels - 12: Measuring and managing channel performance
Campo 650:
4^91388^aVENTAS
Campo 650:
4^9211^aCANALES DE COMERCIALIZACION
Campo 700:
1 ^aFurey, Timothy R.^96565
Proveniencia:
^aInstituto Tecnológico Buenos Aires (ITBA) - Biblioteca
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Institucion:
Instituto Tecnológico Buenos Aires (ITBA)
Dependencia:
Biblioteca

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