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Titulos:
The new maximarketing / Stan Rapp, Thomas L. Collins
Idiomas:
eng
ISBN:
0071342516
Lugar de Edición:
New York:
Editor:
McGraw-Hill,
Fecha de Edición:
c1996
Notas Formateada:
Chapter one: Problems and challenges in today marketplace -- Chapter two: The essence of the maximarketing solution -- Chapter three: Maximized target selection: finding your best prospects and customers -- Chapter four: Maximized media exploration:the new embarrassament of riches -- Chapter five: Maximized accountability:the search for making advertising truly accountable -- Chapter six: Maximized advertising impact:appealing to the whole brain to build a brand -- Chapter seven: Maximized promotion results:finding a better way in the information age -- Chapter eight: Maximized prospect involvement:building a bridge between the advertising and the sale -- Chapter nine: Maximized customer cultivation: using your database to forge lasting, profitable relationships -- Chapter ten: The maximarketing of today and tomorrow
Palabras clave:
MARKETING; PUBLICIDAD; VENTAS

Leader:
cam
Campo 003:
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Campo 245:
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Campo 246:
Campo 260:
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Campo 300:
^axx, 331 p.
Campo 505:
0 ^aChapter one: Problems and challenges in today marketplace -- Chapter two: The essence of the maximarketing solution -- Chapter three: Maximized target selection: finding your best prospects and customers -- Chapter four: Maximized media exploration:the new embarrassament of riches -- Chapter five: Maximized accountability:the search for making advertising truly accountable -- Chapter six: Maximized advertising impact:appealing to the whole brain to build a brand -- Chapter seven: Maximized promotion results:finding a better way in the information age -- Chapter eight: Maximized prospect involvement:building a bridge between the advertising and the sale -- Chapter nine: Maximized customer cultivation: using your database to forge lasting, profitable relationships -- Chapter ten: The maximarketing of today and tomorrow
Campo 650:
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Campo 650:
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Campo 700:
1 ^94563^aCollins, Thomas L.
Proveniencia:
^aInstituto Tecnológico Buenos Aires (ITBA) - Biblioteca
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Institucion:
Instituto Tecnológico Buenos Aires (ITBA)
Dependencia:
Biblioteca

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