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Titulos:
Electronic commerce: strategies and models for business-to-business trading / Paul Timmers
Idiomas:
eng
ISBN:
0471498408
Lugar de Edición:
Chichester:
Editor:
Wiley,
Fecha de Edición:
c1999
Notas Formateada:
1: Introduction -- 2: Key features of internet electronic commerce -- 3: Business models for electronic commerce -- 4: Business-to-business electronic commerce cases -- 5: Markets and competition -- 6:Marketing strategies and programmes -- 7:Roadmap for business-to-business electronic commerce
Palabras clave:
COMERCIO ELECTRONICO; MARKETING

Leader:
cam
Campo 003:
AR-BaIT
Campo 008:
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Campo 020:
^a0471498408
Campo 040:
^aITBA^cITBA
Campo 041:
0 ^aeng
Campo 100:
1 ^aTimmers, Paul^915649
Campo 245:
10^aElectronic commerce:^bstrategies and models for business-to-business trading /^cPaul Timmers
Campo 246:
Campo 260:
^aChichester:^bWiley,^cc1999
Campo 300:
^axv, 268 p.
Campo 490:
1 ^aWiley series in information systems
Campo 505:
0 ^a1: Introduction -- 2: Key features of internet electronic commerce -- 3: Business models for electronic commerce -- 4: Business-to-business electronic commerce cases -- 5: Markets and competition -- 6:Marketing strategies and programmes -- 7:Roadmap for business-to-business electronic commerce
Campo 650:
4^9271^aCOMERCIO ELECTRONICO
Campo 650:
4^9873^aMARKETING
Proveniencia:
^aInstituto Tecnológico Buenos Aires (ITBA) - Biblioteca
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Institucion:
Instituto Tecnológico Buenos Aires (ITBA)
Dependencia:
Biblioteca

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